India has a unique advantage in the world today, thanks to its demographic profile. Various statistics compiled from highly reliable sources like the NCAER, Census of India etc. show that:

India has the highest mass of young population in the world and the younger, just employed generation (GenNext) is also growing in size and has markedly different habits, lifestyles and attitudes in comparison to other segments of population.

This growing consumerism translates into a surge in demand for products of companies that are catering to this segment of our population. This phenomenon is likely to be sustainable since it is happening because of attitudinal changes and lifestyle aspirations. Historically as well as globally, strong demand has been the single biggest factor for growth in revenues of companies.

Birla India GenNext Fund is a thematic fund that intends to benefit from the huge opportunity that is being created as a result of GenNext's emergence as the largest population segment in India.

The investment objective of the fund is to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics:

	Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services.
	They should be engaged in manufacturing of products or rendering of services that go directly to the consumer.
	The products and services should have a distinct brand identity